About

Profile

25+ years experience delivering ground breaking, multi-award winning interactive and immersive projects. Extensive experience across commercial and cultural creative industries, including tech, TV, agencies, and the arts.

A human-centred, interdisciplinary thinker designing for the ‘why’ and ‘how,’ as well as the ‘what’.

Recent Roles

Head of Interactive - BBC Studios

Commissioner, Creative & Interactive Director, Executive Producer

Specialisms

  • XR, interaction, strategy, technical, narrative, editorial, R&D

Core Competencies

  • Commissioning and creative strategy
  • Interactive design, development, and concepting
  • Creative R&D, prototyping, and pilots
  • Innovation leadership in interactive and creative technology
  • Industry partnerships in technology, entertainment, and innovation

BBC Studios - Head of Interactive

Advancing the BBC’s editorial, storytelling, and production excellence. Leading innovation in creative technology and interactive storytelling.

  • Developed 70+ interactive projects, multiple XR experiences.
  • Co-founded two teams to bring together multiple disciplines.
  • Member of the GenAI board leading on creative and production strategy.
  • Built relationships with multiple industry leaders.
  • Led complex multi-million pound deliveries.

Previous Experience

BBC - Interactive & Technology Lead (2015 - 2017)

Creative and production lead on content, immersive experiences, and digital innovation.

Strategic Advisor & Consultant (2020 - Present)

Creative strategy, R&D, and thought leadership for cultural organisations.

Creative Technology & Interactive Director (2014 - 2015)

Worked with startups, agencies, and organisations such as EY, McKinsey, ITV, Chiel, and Google. Combined interaction design and creative technology with commercial and agency experience.

Interactive Director, Founder & Trustee - Raucous (2011 - Present)

Co-founded a collective exploring the intersection between theatre and technology. Developed creative tech, emotional, experience, and interaction design.

Agency Founder & Creative Technologist (2004 - 2014)

Founded and ran a creative agency, delivering innovative creative campaigns and projects using interactive technology for brands such as Penguin, MINI, BMW, Tiger Beer, and Speedo.

Industry Leadership

  • Chair of BIMA Immersive Council
  • Chair of BAFTA Immersive Council
  • International Advisor - Hub Montreal

Awards

  • BIMA100 Challenger & New Thinker
  • BBC MVP
  • Anthem Award, BIMA Gold, Silver Cannes Lion, Gold Webby

Education

  • BA Hons Contemporary Media Practice - University of Westminster
  • IDEO Designing a Business, Designing Strategy, Design Thinking